Senior Marketing ManagerMiWay Insurance

• Work with Executive Head of Marketing and Head of Online (HOO) in the development and execution of the overall marketing, communications, digital and advertising strategy.
• Lead external and internal brand communications strategies and ensure seamless integration and synergy of all marketing, digital and brand communications activities. 
• Drive and manage the conceptualisation and production of advertising and product marketing and client campaigns.
• Work with creative agency to generate relevant creative campaigns and content for all media platforms.
• Work with HOO and the Digital team in supporting content creation and digital marketing campaigns.
• Oversee marketing delivery for Personal Lines, Business Insurance, Broker, and Alternative distribution. 
• Oversee the delivery of all external communications campaigns and solid Public Relations understanding. 
• Work closely with the marketing team on the delivery of events and sponsorship activities. 
• Oversee delivery of customer-centric communications plans and direct marketing campaigns.
• Maintain strong relationships with agency partners, providing written briefs and debriefs and managing all ATL and BTL projects. 
• Work with HOM on forecasting, expense planning, reporting, and management of the marketing budget and campaigns in line with approved growth plans and budgets.
• Analyse key metrics to measure ROI and KPIs for marketing delivery.
• Assist with any other marketing projects and deliverables as assigned by HOM / HOO.  

Knowledge, Skills and Requirements

• Qualification and experience in Marketing, Communications, Digital Marketing, or similar relevant field.
• At least 4 years’ experience as a senior marketing manager or in a similar role. 
• Critical thinking and problem-solving skills.
• Strong negotiating skills.
• Knowledge and experience in developing and implementing marketing and communications strategies.
• Strong MS Excel, MS Word, and MS PowerPoint skills.
• Familiarity with creative formats on all platforms including TV, OOH, Radio, and Digital.
• Ability to create and execute impactful marketing campaigns in both ATL and Online
• In-depth knowledge of all marketing channels and the ability to understand the cross-channel impact of each.

Qualification and Experience

• Degree or Diploma with 8 to 10 years related experience.

Knowledge and Skills

• Client requirements
• Planning and implementation of marketing startegy
• Market research
• Reporting and Administration
• Project and quality management

Personal Attributes

• Organisational savvy - Contributing through others
• Decision quality - Contributing through others
• Plans and aligns - Contributing through others
• Optimises work processes - Contributing through others

Core Competencies

• Cultivates innovation - Contributing through others
• Customer focus - Contributing through others
• Drives results - Contributing through others
• Collaborates - Contributing through others
• Being resilient - Contributing through others