Digital Marketing SpecialistBKB

QUALIFICATIONS:

• Diploma in Marketing, Sales, Business Administration, or a Related Field

KNOWLEDGE AND EXPERIENCE:  

• 5 years experience in content creation in the digital space
• 5 years experience managing marketing for an ecommerce store
• An in-depth understanding of social media marketing management including strategy development, paid advertising and content creation for the following platforms: Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn
• Knowledge of Agricultural Industry in South Africa beneficial
• Knowledge of B2C sales concepts and applications
• Thorough understanding of e-commerce digital marketing best practices including market research, targeting and retargeting techniques, campaign ideation and content development, search engine optimization, marketing reporting and analytics
• In-depth knowledge of Search Engine Marketing practices

SKILLS:  

• Fluent in E-commerce digital marketing tools, including but not limited to: Google Analytics, Google Search Console, Google Adwords, Google Merchant Centre, Google Tag Manager, Ahrefs, SEMrush or equivalent.
• Excellent communication skills (both written and verbal)
• Graphic design and video editing skills highly beneficial - Adobe Illustrator, Photoshop, Canva, Premiere Pro, Vimeo, etc.
• Excellent interpersonal and administrative skills
• Good customer service and networking skills
• Good organizational skills

KEY RESPONSIBLITIES:

• Implement an integrated social media strategy that supports the company’s marketing objectives
• Create, sustain and grow brand awareness
• Produce creative and original content (copy, captions, images, and video) for all social media platforms, while maintaining a consistent, high-quality brand image
• Respond to followers’ comments and questions across all social media platforms in a timely and professional manner, providing excellent customer care.
• Stay up to date with the latest social media updates, trends, and collaborators
• Create content reports and analyze data
• Drive the blog content plans and develop newsletters
• Responsible for website updates
• Required to organize and coordinate tasks related to team-building and events
• Monitor social media trends, audience preferences, and competitor activities to identify opportunities for growth and improvement.
• Foster community engagement by responding to comments, messages, and inquiries promptly and professionally.
• Collaborate with the marketing team to integrate social media initiatives with broader marketing campaigns and promotions.