Rainmaker:Paid Media SpecialistShopRite Store

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  The purpose of the Paid Media Specialist is to drive brand awareness, app installs and conversion through innovative digital advertising campaigns.
• You will be responsible for the entire campaign lifecycle, from strategy and creative development to implementation, optimisation, and reporting on Checkers Sixty60’s campaigns.

Role Description

• Maximise ad delivery efficiency and effectiveness through the successful execution of Checkers Sixty60’s digital campaign strategy and all related operations.
• Develop and manage?Checkers Sixty60’s end-to end delivery?of?digital?campaigns?across platforms,?from briefing, planning and execution of campaigns, to invoicing, reporting and post campaign analysis.
• Manage and ensure?data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
• Effectively manage own portfolio of work while?collaborating?with creative, strategy?and technology teams and vendors to implement and?create integrated ad campaigns.
• Build strong relationships with internal and external stakeholders?to ensure the?delivery?of digital campaign plans.
• Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust optimise performance and goal conversion.
• Provide?analysis and insights for reporting,?including?post campaign reporting, to stakeholders.
• Ensure?invoices are?accurate?and campaign budgets?are executed within required parameters.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels, innovations and approaches to adopt.
• Conduct research and utilise insights to optimise and grow?future campaigns.
• Monitor?local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.

Qualifications and experience

• Degree or Diploma in Marketing,?Advertising,?Media or related – (essential).
• +3 years’ experience in paid media advertising or a digital campaign management role in an ad ops environment – (essential)
• A proven track record of delivering multiple and large campaigns across digital touchpoints and channels,?using analytics to inform and scale successful marketing campaigns?– (essential).
• Skilled and proficient in the use of paid advertising tools (AdWords, Google Ads, DV360, Meta, TikTok, tracking and verification tools) – (essential).
• Broad knowledge of the media and marketing ecosystem - (essential).
• Demonstrable knowledge and experience of marketing principles and practices including?customer journey management and content development experience?– (essential).
• Strong commercial acumen and understanding of the media landscape within the broader retail industry?– (essential).
• Strong?proficiency?in MS Office?– (essential).
• Experience using marketing automation tools like Braze, Salesforce, Insider etc – (advantageous)

Key competencies and work ethic

• Digital?account?management: strong?ability to keep schedules, prioritise tasks / briefs and ensure campaigns / projects are on time and delivered?against business?objectives.
• Passion for digital marketing with subject matter?expertise?in marketing principles and practices.
• Excellent team-working: contributes towards?building a positive team?morale.
• Excellent communication,?presentation?and story-telling?skills:?articulates ideas and concepts in a creative?and meaningful?way.
• Commercial?acumen?and business understanding of the broader retail industry.
• Dynamic personality and the ability to?think outside the box.
• Proactive with initiative to drive?new ideas?and content.
• Excellent facilitation skills: organised with strong time,?delivery?and planning management.
• Interpersonal skills: builds?strong relationships and?manages?conflict?and competing priorities well.
• Flexible thinker with the ability to make sound independent decisions.
• Project management skills, with the ability to balance?multiple projects and priorities?in a large scale,?complex environment.
• Ability to work under pressure: to organise, prioritise, and reorder workload in a rapidly changing and fast-moving environment.
• Results-oriented and quality focused.
• Self-starter?and generator with the skill and discipline to work independently and across multi-functional teams.