Officer: Student Recruitment University of the Free State

Duties and responsibilities:

Strategic Planning: 

• Coordinate the needs of the Faculties with the Chief Officer based on the Qwaqwa Campus to ensure that the needs of the campus are incorporated.
• Contribute to the Directorate’s strategy and develop strategies and plans for the Recruitment initiatives on the Qwaqwa Campus.
• Ensure that the Recruitment strategies and plans for the Campus are implemented in consultation with the Faculties and the Directorate.
• Prepare quarterly reports and report to the Directorate as part of the quarterly meetings.
• Work with the Directorate to ensure the information for the Prospectus is collated and submitted before due dates.

Undergraduate Recruitment:

• Assist with career exhibitions and, where necessary, school visits as per the approved plans.
• Liaise with the Qwaqwa Marketer and Unit for Prospective students on the Bloemfontein Campus to ensure sufficient stock of marketing material is maintained.
• Assist with providing information to walk-in prospective students.
• Assist with marketing initiatives aimed at recruiting students as advised by the Faculties and the Directorate where required.
• Assist with parents’ evening sessions at schools and represent Qwaqwa Campus.

Targeted Recruitment:

• Obtain a list of top-achieving prospective students who have applied to the campus and initiate communication.
• Be the conduit for top achievers and maintain good relationships with students.
• Assist top achievers with their student accommodation needs and any other support where necessary.
• Maintain the CRM (Work Centre) for targeted Registration for registration.

Relationship Marketing (Stakeholder Management):

• Work closely with Faculties on the Qwaqwa Campus on applications and analysis thereof.
• Recommend top feeder schools and areas for the two campuses.
• Work closely with the Integrated Marketing Office on the Bloemfontein Campus to ensure that the Qwaqwa Campus is fully represented on the prospective webpage.
• Assist the integrated Marketing office in Bloemfontein in coordinating information for the virtual experience.
• Work closely with the social media Office on the Bloemfontein Campus to widen the reach of our social media platforms and ensure the Qwaqwa Campus is fully represented.
• Work with the SRS office on the Bloemfontein Campus to coordinate information for the Qwaqwa Marketing material.

Data management: 

• Ensure that the QwaQwa CRM data is maintained. 
• Ensure that the Lead Generation Cards are captured correctly. 
• Ensure that all QwaQwa serviced schools are accurately reflected on the CRM database. 
• Analyse the monthly application stats to ensure we meet the SRS formula. 

Student Recruitment Events Management:

• Collaborate with university departments, faculties, support departments and external partners to identify event objectives, themes, and requirements. 
• Develop detailed event plans, timelines, and budgets, ensuring alignment with university goals and resources. 
• Secure necessary permits, licenses, and logistical support for events. 
• Coordinate all aspects of event logistics, including venue selection, catering, audiovisual equipment, decorations, transportation, and accommodations if needed. 
• Work with the Faculties on the campus and the Directorate to develop marketing strategies to promote events and attract target audiences effectively.
• Create compelling event marketing materials, including invitations, posters, digital media, and press releases. 
• Utilise social media, university websites, and other relevant platforms to reach a wider audience. 
• Collect feedback from participants, attendees, and stakeholders to assess event success and identify areas for improvement. 
• Analyse event outcomes against established goals and metrics. 
• Generate post-event reports detailing key insights, challenges, and recommendations for future events. 

Budget Management:

• Prepare and manage the office budgets, ensuring efficient allocation of funds for various office components, including events. 
• Monitor expenses, striving to optimise resources. 

Inherent Job Requirements:

• A Bachelor’s degree or a B-Tech degree on NQF level 7 in Marketing and Communication. 
• A minimum of two (2) years of relevant experience related to the duties and responsibilities. 
• A valid driver’s licence.

Recommendations:

• Demonstrable evidence of data management and analysis. 
• Understanding of school/university system. 
• Experience in Project and/or Events Management will be advantageous.