job description - Net Revenue Trade Spend Manager
Responsibilities
What we’re looking for:
We’re looking for a Net Revenue Trade Spend Manager to join our team.
Purpose of the role:
- Drive AOP Revenue “realization” through securing that Net Revenue KPIs are achieved in line w/ strategic goals
- Drive profitable revenue growth in collaboration with sales teams
- Own promotional and CDA operations process (ROI, budget, competitive monitoring, approvals, tactical proposals etc)
- Provide clear explanations of reasons for variances and an opinion on why they have arisen and solutions
- Ensure high quality decision support and accurate net revenue reporting
- Support the development of pricing tactics that deliver strong ROI, with tight budgetary discipline, flawless price operations and timely accurate periodic reporting
Accountabilities:
- Report, plan and govern Trade spend (Promotion Management) for the channels and their subchannels in partnership with Sales Teams
- Own monthly all Channels/Customers Promotional Planning Process building up to a full year Customer Plan
- Perform ROI, price elasticity and effectiveness studies on different lines of Trade and Promo Spend by Customer
- Lead promotional review and planning process
- Collaborate with Sales Teams and RM Strategy Function in defining and designing dealing guiderails
- Co-own pack/brand/channel mix responsibility with the Sales Teams
- Own daily / monthly tactical consumer value and/or trade margin activity planning, approval and governance
- Provide D&A input for the channels in the scope of responsibility for monthly FCSTs, AOP and SBP
- Partner with sales teams in planning smart tactics to support delivery of monthly revenue target
- Prepare / design tactics to hit monthly Focus targets
- Be the “go to” person for channel specific revenue planning and realisation issues and queries
- Provide analytical input to RM Council decks
- Safeguard healthy interchannel balance
- Lead critical RM system/process improvement project relevant to the channels
- Ensure timely, accurate performance reporting in line with RM Policy
Measure of Success:
- Net revenue and D&A targets achieved
- Flow through: Net revenue growing faster than gross revenue
- D&A rationalized vs. previous spend
- Mix targets adhered and executed flawlessly
- Promo councils take place timely and with all proper analysis and reports
- 100% rate of compliance on Trade Spend authorizations against commercial policy, with exceptions managed through process
Qualifications
- Bachelor’s in finance or business management
- 8+ years’ experience across Sales, Commercial and Finance, FMCG experience is an advantage
- 3+ years relevant experience in NRM
- Self-starter – able to drive progress in an ambiguous environment. Needs to be an excellent networker with quick ability to know Sectors, Business and Functional stakeholders to deploy effective capability building
- Strong results orientation, track record of hitting and exceeding targets
- Change management – leading large-scale change throughout levels of an organization
- Project Management – ability to scope and plan for key deliverables and execute in different phases of projects
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About the company
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We are a multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market.