job description - National Trade Account Manager
- Drive growth of Abbott Nutrition products through the development of strategic partnerships with Key Accounts that build long-term and sustainable business partnerships with strategically important accounts in alignment with ANI strategic objectives (NS / DOH / GTN), and to manage the customer relationship on an ongoing basis.
- Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, to develop strategy and concise engagement plans for key accounts plans that bring added value to the customer and ANI.
- Collaborate with cross-functional teams (Marketing, COMEX, Supply Chain) to plan and execute brand strategy at the regional level and improve the quality of customer insights
- Innovate the use of digital tools and platforms to deliver different types of customer/business value to a variety of customers to develop an increasingly integrated omnichannel engagement in alignment with key account strategies
RESPONSIBILITIES:
- Responsible for achieving strategic objectives for Key Accounts i.e., NTS / GTN Targets.
- Responsible for managing customer negotiations in relation to ANI’s commercial strategy and the customer Trading Terms for the Key Accounts.
- Responsible for the promotional strategy per customer, and promotional execution (including trade budget management, range and space optimization).
- Responsible for aligning JBP KPIs with key accounts and timeous delivery on expectations.
- Responsible for developing customer new product launch plans and ensuring successful implementation of innovation.
- Increased sales and grow the accounts to leverage the trade market share across customers.
- Predictive customer insights that enable the anticipation of trade trends, and influence overall trade marketing strategy and plan
- Strong relationships with influential regional stakeholders at the wholesaler/distributor, and retailer on executive levels
- Ensure all requirements are met for S&OP meetings, Supply & Demand Meeting, Sales Forecasting and any other Ad Hoc requirements
- Analyze sales to market trends, supply & demand to determine appropriate remedial action to ensure budget deliverables.
QUALIFICATIONS AND EXPERTISE:
EDUCATION:
- Tertiary qualification in Health Sciences and/or Business Sciences or equivalent. Is essential.
- Additional, Marketing qualification/IMM/Commercial qualification is an advantage.
EXPERTISE AND COMPETENCIES:
- 3-5 years’ experience in a Sales, Trade Marketing/Key Accounts Management on a national level
- Experience in a fast-moving consumer-goods (FMCG) or OTC environments
- Analytical - ability to analyze data and gain actionable insights.
- High commercial acumen
- Excellent Presentation Skills
- Negotiation Skills
- Time Management Skills
- Category Management Skills
- Familiar with Trade KPIs, i.e., ROI, Forward Share and Front/Back Margin
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