job description - Hybrid Planner
- Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
- Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
- Repurposes agency thought leadership for clients.
- Contributes to agency or client thought leadership
- Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
- Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
- Mentors junior strategists
- Develops strong audience empathy through understanding quantitative and qualitative data inputs.
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