GM: Internal Communications & Employee EngagementMiWay Insurance

What will you do?

The position of GM: Internal Marketing exists in MiWay. The primary responsibility of this role is to direct the development and implementation of Internal Marketing and employee engagement strategy.

We are looking for a highly creative storyteller and wordsmith, who will be the internal brand voice, ambassador, and maestro of all things culture, purpose, and values. This position will actively drive communication and engagement efforts for +1600 employees of MiWay.

The incumbent will

• Develop and implement Internal Marketing and employee engagement strategies.
• Drive employee understanding, knowledge, and buy-in to the strategic direction of the business.
• Be the gatekeeper of the internal communications calendar and ensure the internal communications plan is aligned with the broader comms and culture plan.
• Oversee as well coordinate cross-functionally all internal communication channels and platforms.
• Ensure that staff across all offices are actively engaged and feel included
• Provide counsel and writing support to key internal stakeholders as needed, and develop messaging and internal communications plans for company updates, key initiatives, and other topics.
• Entrench MiWay’s employee value proposition, including identifying and implementing engagement sessions and communications opportunities to connect leadership with employees.
• Work closely with HR and Learning & Development teams to facilitate the delivery of employee communications campaigns.
• Work closely with Client Experience team in driving communication and activities that drive our service culture.
• Plan, create and oversee the implementation of engaging content for the internal communications channels (SPO, email, newsletters, face-to-face workshops, etc.) and regularly evaluate the efficiency of the channels used, making continuous improvements.
• Manage the planning and implementation of both virtual and in-person staff events, roadshows, connection sessions, workshops, etc.
• Provide data insights and facilitate employee feedback sessions to enable continuous evolution of strategy and plans.
• Manage third-party suppliers, including agencies, designers, and associated budgets to ensure strategic and cost-effective use of services.
• Direct and manage the Internal Marketing team’s performance (KPIs) and enable their development plans to ensure that both personal development and business objectives are being met.

Qualifications And Skills

• Marketing / Communication / PR / Journalism degree or equivalent
• Proven track record (+10 years of experience) of developing corporate communications, internal marketing, or marketing activities.
• Proven experience in creating and executing internal communications campaigns and events.
• Proven experience in managing and coordinating projects across functions.
• Ability to identify and analyze business and audience needs to deliver messages via the most appropriate mix of channels.
• Ability to be hands-on as well as strategic.
• Proactive nature with the ability to work independently and flexibly.
• Fluency in English with creative writing ability that has a strong adherence to business English grammatical standards.
• Superior collaboration and interpersonal skills and the ability to interface with all levels of management.