Brand Manager: WheatTiger Brands

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  Translate marketing insights and analysis of key issues and opportunities into  clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed  growth agenda (volume, value, profit)
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication 
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for yourbrand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint    
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management

WHAT YOU WILL BE MEASURED ON

• Brand(s) growth
• Marketing ROI
• Brand health
• Market share (%)
• Net Sales volume and value growth
• Brand profit / Gross margin
• Weighted / numeric distribution
• Team development and feedback
• Environment created
• Promotion performance
• Innovation performance
• Strategic insight

QUALIFICATIONS

WHAT YOU’LL BRING TO THE TABLE

Key attributes and competencies

• Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
• Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
• Route to market know how – a robust understanding of both modern and general trade 

Experience

• 5+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
• BBusSc/BCom  preferable
• Proven record of successful brand development and Idea to Market strategies
• Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights