job description - Social Media Officer
- Plan and manage our social media platforms.
- Working with marketing professionals to develop social media marketing campaigns
- Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Interacting with customers and other stakeholders via the company’s social media accounts
- Coordinate with advertising and media experts to improve marketing results
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Creating content on our social media page
- Prepare accurate reports on our marketing campaign’s overall performance.
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
Requirements
- HND / B.Sc qualification in Marketing or relevant field.
- A minimum of 2 years experience in social media handling or digital marketing/ advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up to date on the latest trends and technologies in digital marketing.
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