job description - Social Media / Copywriter Officer
- Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram.
- Optimizing social media posts (language, tone, message) based on our target audience’s behaviors.
- Select appealing images and videos to complement text.
- Update our social media pages with compelling company news.
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases).
- Track and report on social media insights (traffic, engagement, shares, conversion rates).
- Apply advertising techniques to boost brand awareness, like promotions and competitions.
- Respond to questions and comments on our social media pages in a timely and accurate manner.
- Network with clients and industry professionals.
Requirements
- B.Sc in Marketing, Communications or relevant field.
- 2 - 3 years work experience.
- Proven work experience as a Social Media Copywriter or similar role.
- Hands-on experience using various social media platforms to advertise.
- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics).
- Familiarity with online paid advertising.
- Ability to deliver creative web content (text, image and video).
- Excellent communication skills.
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