Research & Insights ManagerEXP

• Gathering competitive intelligence on all our clients & competition by
• Monitoring the advertising media of radio, TV, newspapers & billboards
• Monitoring field activities of competition
• Maintaining competitive information file
• Execute Focus Group Discussion (FGDs) as the need arises
• Execute surveys as the need arises
• Run proprietary All Media & Products (AMPS) Proprietary tools for Marketing analyses of in-house clients and competition
• Develop qualitative research proposals
• Analyze & write detailed qualitative research reports
• Regularly recruit respondents for Focus Group Discussions
• Draw up qualitative research projects budgets
• Undertake desk (Internet) research as required to gain insights
• Regularly create Quantitative questionnaires & Focus Group Discussion guide

Professional Requirements

• A good First Degree or Diploma in any discipline of research and media.
• Minimum of 5 years post qualification experience in any advertising and communication firm.
• Experience in using research and insights to solve business problems.

Skills / Competence Requirements

• Required knowledge, skills and abilities
• Good knowledge of Market Competition
• Good multitasking capabilities
• Good analytical and problem-solving skills
• Proficiency in the use of Microsoft Word, PowerPoint, Excel, PowerBI, Tableau, etc.
• Strategic Thinking & Marketing
• Effective management of client portfolios
• Good time management

Generic Skills:

• Ability to work well under pressure
• Very good interpersonal skills
• Excellent verbal and written communication skills
• Result-oriented
• Team Player
• Analytical / Problem solving skills
• Service orientation
• Implement all qualitative research projects as required to gain insights and support the business strategy department
• Regularly sit in briefing & brainstorming sessions

Supervisory Skills:

• Excellent Leadership/influencing
• Coaching and people management
• Team building/conflict management
• Strong organizational skills

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