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Regional Sales ManagerAlan & Grant

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job description - Regional Sales Manager

  • Responsible for overseeing all the activities related to sales in a specified region of the country with an aim to meet and exceed sales targets set by the company for the specified region, while ensuring excellent customer service at all times.

Job Description

  • Business/Financial: Generate Revenue, Credit Management, Coverage and Market Expansion/Territory Development/Customer Services.
  • Processes & Controls: Resource Management & Materials Utilisation, Market Analytics, Reporting & Documentation
  • People/Resource Management: Sales Capacity Building & Knowledge Sharing, Team Supervision
  • Drive achievement of organisational objectives (Revenue, Volume, Product Mix, Coverage, Rate of Sales and Share of Shelf, etc) across specific region
  • Assist the CCO in the preparation of sales plans, forecasts and budgets for the specified region.
  • Supervise and execute the general sales of the company’s products across the specified region.
  • Direct and control the activities of the Area Sales Managers to ensure execution of plans and objective realisation.
  • Ensure the consistent achievement of targets set by the company for the specified region while delivering excellent customer service.
  • Sustains rapport with key accounts by making regular visits in order to explore specific needs and anticipate new opportunities.
  • Develop new business and expand customer base by building relationships with existing buyers and establishing contacts with prospective customers.
  • Recommend the appointment of suitable Distributors and Sales Representatives.
  • Ensures proper and accurate compilation of sales & stock records as well as prompt forwarding to the CCO on a weekly basis.
  • Ensure the efficient issuance of invoices to customers for all delivered stocks/orders.
  • Verify and ensure the payments made by customers in the company’s designated bank accounts, in accordance with company policy.
  • Prepare and submit a comprehensive monthly report to the CCO, which includes competitors activity, accurate price audits, and the state of the company’s and competitors’ promotions & campaigns across the region
  • Support, train and manage the Sales Team in the specified region towards improving their performance, in line with good organisational practice.
  • Approve the itineraries of the Area Sales Managers, and subsequently check travel expense statements and recommend their payment.
  • Ensure that sales policies and procedures are strictly adhered to, while maintaining maximum confidentiality, and recommend disciplinary action wherever necessary.
  • Monitors all types of promotions and advertisements running in the specified region.
  • Assist in increasing the general awareness and promoting the sales of products across the specified region.
  • Perform any other relevant duties as may be assigned from time to time by the CCO.


  • Minimum of a Master's Degree in Business Administration or its equivalent. Other higher/ relevant qualification(s) will be an advantage
  • Minimum of 8 years’ work experience in a FMCG Sales role
  • Good knowledge in forecast management
  • Good interpersonal and relationship building skills
  • Excellent influencing and negotiation skills.
  • Good communication skills
  • Good team management and leadership skills
  • Proficiency in the use of MS Outlook and Office suite of products (Word, Excel & PowerPoint)
  • Ability to work remotely with minimal supervision
  • Good ethical standard and high level of integrity.
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