Paid Acquisition SpecialistCarbon

• The Senior Paid Acquisition Specialist will be responsible for leading the strategic planning, execution, and optimization of paid acquisition campaigns, serving as the primary driver for company growth.
• This role entails taking full ownership of all aspects related to paid acquisition, with a substantial impact on the company's expansion.

Responsibilities

• Develop comprehensive strategies for paid customer acquisition channels.
• Plan and manage budget allocations for effective campaign execution.
• Take full ownership of advertising platforms, including Google Ads and Meta Ads.
• Generate, test, and update campaigns, set budgets, and manage payment processes.
• Monitor and control campaign metrics, adjusting strategies as needed.
• Test and manage new channels for customer acquisition
• Manage content on Google Play and App Store (iOS).
•  Apply ASO strategies to improve app visibility and download rates.
• Ponduct in-depth analysis of campaign performance, segmenting target populations for optimal results.
• Utilize analytics tools to understand the success and shortcomings of campaigns.
• Utilize artificial intelligence tools for the creation of innovative and compelling advertising content.
• Develop and implement campaign calendars to cover key events, such as Christmas and Black Friday.
• Demonstrate proactivity and autonomy in decision-making, basing choices on data insights.
• Leverage knowledge of SEO best practices to enhance organic acquisition strategies.
• Utilize Google Tag Manager for improved tracking and optimization of organic acquisition efforts.
• Lead the company's growth through effective management of paid acquisition strategies, acting as the primary driver for expansion.

Requirements

• Minimum of 3 years of proven experience in managing paid acquisition channels.
• Strong analytical skills and the ability to interpret data for strategic decision-making.
• Practical experience with artificial intelligence tools for advertising content creation.
• Proven track record in budget management and continuous optimization for ROI improvement.
• Possess a strong understanding of Google Analytics and Google Tag Manager. And proficiency in interpreting key reports.
• Advanced time management skills with the ability to work under pressure and meet deadlines.
• Demonstrated autonomy and proactivity in task execution and decision-making.
• Experience in managing content on Google Play and App Store.
• Strong orientation towards innovation and creativity in advertising content creation.
• Desirable: Knowledge of SQL for in-depth data analysis.

Benefits

• A great and upbeat work environment populated by a multinational team.
• Potential to work in different geographies.
• Health Insurance.
• Life Insurance
• Career development & Growth.
• Offer a hybrid working option.

Recruitment process:

• Call with People team
• Case Study (Assessment)
• Interview