job description - Marketing Executive
- Our client requires the service of marketing executives. The Marketing Executive is to champion the voice of the customer, putting customers and users at the center of marketing strategy.
- Support the sales team by generating high quality leads, optimizing customer engagement and retention.
Job Responsibilities
- Understand our audience profile, professional challenges and information needs, and articulate how our publications serve to support them.
- Create and deliver an annual marketing plan, budget and timeline aligned to the marketing strategy to meet lead and attrition target.
- Generate marketing qualified leads through integrated multi-channel marketing activity, by generating interest, awareness and demand for Pharmaceutical Press information. Including website, email, search, social, events, external advertising and partnerships.
- Nurture relationships with prospects, customers and users with targeted personalized automated marketing campaigns.
- Deliver multi-format marketing assets including email templates, landing pages, forms, long form content, info graphics, video and graphics, in partnership with third parties or using in-house marketing technology.
- Embodies the Pharmaceutical Press marketing language and style in all communications
- Measure, analyze and report on marketing activity effectiveness.
- Create a consistent first-class customer and user experience.
- Attend marketing conferences and exhibitions to support marketing campaigns and elevate brand awareness of our core and specialist resources.
- Identify opportunities to improve effectiveness and create efficiencies through process improvement.
Qualifications / Requirements
- HND / B.Sc in Pharmacy, Science and any relevant field.
- 3 - 8 years work experience in Marketing of Pharmaceutical product
- Ability to think and act strategically.
- Good written and verbal communication skills.
- A writer of impactful copy.
- Employs strategies to move leads through a marketing funnel.
- Commercial acumen to develop sales-led marketing initiatives.
- Interprets and works with numbers.
- Excellent attention to detail and highly organized.
- Candidate must be reside in Abuja.
- Knowledge of the healthcare profession is a must.
Salary
N100,000 - N150,000 monthly plus other benefits
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