Marketer (Laboratory Services)The Changeroom

• This is a full-time on-site role as a Marketer for laboratory services, located in Lagos. The Marketer will be responsible for designing and implementing effective marketing strategies aimed at attracting and retaining customers, as well as identifying new business opportunities.

Responsibilities

• Develop and implement strategic marketing plans to effectively promote laboratory services and drive customer engagement.
• Utilize various marketing channels, including digital platforms, social media, and traditional channels, to reach and engage potential customers.
• Craft compelling marketing materials, including brochures, presentations, and online content, to showcase the laboratory's capabilities.
• Establish and nurture relationships with healthcare professionals, clinics, and other potential clients to increase referral business.

Qualifications

• Minimum of an OND in Marketing, Business Administration, or a related field
• Proven experience as a marketer in the laboratory services industry or a related field
• Demonstrated knowledge of marketing techniques and experience with digital marketing and social media platforms
• Minimum of 2 years of proven experience as a marketer
• Strong analytical and project management skills
• Excellent communication and interpersonal skills, with demonstrated ability to build effective relationships with both internal and external stakeholders
• Knowledge of laboratory services and medical terminology is a plus.