Head, Business Development & MarketingMarkfema

• Define and coordinate nationwide marketing programs
• Drive and implement all marketing activities to ensure brand and product awareness in the marketplace
• Maintain relationships with customers and identify new prospects.
• Possess a strong understanding of our products and our competitors in the industry.
• Follow the latest industry developments and best practices.
• Maintaining relationships with existing customers and other stakeholders by providing support, information, and guidance; researching and recommending new business opportunities.
• Recommending profit and service improvements; Identifying product improvements or new products by remaining current on industry trends, market activities, and competitors.
• Research and develop a thorough understanding of the company’s people and capabilities.
• Submit weekly progress reports and ensure data is accurate.
• Present to and consult with Senior Level Management on business trends to develop new services, products, and distribution channels.
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in customer base.
• Using knowledge of the market and competitors to identify and develop the organization’s unique selling propositions and differentiators.
• Carry out sales forecasts and analysis and present your findings to senior management.
• Any other duties as may be assigned by Management.

Qualifications and Experience

• Minimum of B.Sc / M.Sc Degree in Marketing, Actuarial Studies, Business Administration from a reputable University.
• Minimum of 10 Years relevant professional experience in the HMO sector and/or Marketing sector is required
• Excellent working knowledge of MS Office Suite
• Proven track record in business delivery is very key.

Skills:

• Ability to achieve set targets.
• Ability to develop long–term relationships with Customers.
• Ability to maintain and develop new Business Partners account, and liaison with back-office staff in processing new clients.
• PC word processing, Powerpoint presentation, spreadsheet and database preparation, and evaluation skills.
• Goal-oriented, focused, and achieving targets.
• Self-starter and team Player
• Ability to Identify business opportunities.
• Strong stakeholder management and team player.
• Ability to network, prospect and persuade new customers.
• Sound interpersonal and negotiation skills
• Good oral and written communication skills
• Leadership, Supervision, and Coaching skills
• Highly detail-oriented and analytical skills

Knowledge:

• Experience in marketing and sourcing new clients f
• Knowledge of the Health Insurance / HMO industry and current trends.
• Knowledge of the market, current media issues, social media, competitor behavior, and strategy.
• Knowledge of effective use of customer relations strategy.
• Knowledge of online and offline marketing strategies and tools.
• Knowledge of financial products and services.
• Experience in developing marketing strategies.
• Experience in relationship building and customer management.