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Growth Marketing ManagerCredPal

5 months0 Applicants
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job description - Growth Marketing Manager

  • As a Growth Marketing Manager you will effectively drive the growth and success of our products.
  • The ideal candidate will have a strong background in data and analytics, with the ability to use data to inform strategy and decision-making. 

What You’ll Do

  • Lead and execute strategy for user growth focused on user acquisition, activation and retention.
  • Build growth tactics to generate qualified traffic and conversions.
  • Utilize marketing intelligence to vet key segments and targets.
  • Work closely with the data team to conduct in-depth analysis, optimize iterative functions, and improve various operational indicators.
  • Manage marketing campaigns and create systems to evaluate and improve performance.
  • Track and optimize performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
  • Drive brand building, conversions, and marketing funnel construction and execution
  • Plan and oversee digital marketing strategy and user acquisition campaigns using a variety of strategies(LinkedIn, Google, Facebook, Twitter, financial media etc) , ads, paid media using digital marketing platforms/tools.
  • Understand customer's needs and critical business issues to enhance customer satisfaction and business outcomes.
  • Create and manage a budget for product growth.
  • Design and implement metrics to monitor the success of processes, and refine the process flow based on actual on-ground feedback.
  • Monitor market trends and conduct competitor studies to identify areas of improvement
  • Works closely with sales and account management teams to gather feedback and identify opportunities to expand the company’s addressable market.
  • Stay up-to-date on the latest analytics tools and techniques, and select the appropriate ones for a given project or problem.
  • Develop and deliver presentations and reports on product growth metrics and trends to senior management.

What You'll Bring

  • Minimum of Bachelor's Degree in a related field.
  • 5-7 years of experience in a similar role as a Product or Growth Marketer.
  • Analytical mindset and problem solving comes naturally to you.
  • A desire to understand consumer behavior and mindset.
  • Enthusiastic and excited about opportunities to learn all aspects of product suite
  • A hacker’s type mentality full of curiosity and creativity.
  • Experience at early stage startup (advantageous).
  • Track record of meeting and exceeding aggressive user acquisition goals in a hyper-growth environment.
  • Understand and love technology. You see every problem from a technology lens.
  • Comfortable working hands-on in a fast-paced start-up environment.
  • Comfortable with identifying relevant metrics, execution processes and keeping an eye out for details.
  • Excellent logical thinking, keen user insight, creative, and habitual data-driven working methods.
  • Highly organized, multi-tasking skills, take ownership.
  • Successful track record of managing conversion rates.
  • Previous outstanding performance in project management.

Preferred Requirements:

  • Strong business acumen and analytical thinking abilities.
  • Comfortable translating high-level business requirements into structured, analytical steps.
  • Strong Data Fluency: quantitative and predictive analysis with logical reasoning.
  • Product Performance Management.
  • Cross-functional relationships and stakeholder management.
  • Market analysis and benchmarking.


  • Competitive salary.
  • Medical coverage.
  • Our people thrive, they are given opportunities to be creative and innovative in areas of expertise.
  • Flexible work schedules (remote friendly) and an open and collaborative team environment.
  • Internal opportunities – we believe in growing our own!
  • Opportunity to build your career.
  • Smart and engaging colleagues who’re invested in your growth.


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About the company
CredPal  logo

We are a financial technology firm that has developed an innovative solution that allows businesses and individuals to buy anything and pay for it in installments.

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