job description - Google Ads Specialist
- We are looking for a Google Ads Specialist to join our team, someone who is passionate about online advertising, especially in the Google Ads platform; one who can craft campaigns that not only captivate audiences but also drive measurable results.
- The ideal candidate will have a working knowledge of Google Ads and Google Analytics.
- Your primary responsibility will be to formulate ads from marketing data, maintain our Google Ads account, analyze results of new and existing campaigns to identify low-performing areas, improve the efficiency and profitability of the campaign, boost our PPC ROI, and provide insights into the usability of our products and services.
- You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
- If you’re ready to take the reins of our Google Ads campaigns and contribute significantly to our marketing objectives, then you might be the person we’re looking for.
Responsibilities
- Develop and implement comprehensive Google Ads campaigns, including search, display, and video ads, tailored to meet the company's objectives and budget.
- Manage all aspects of Google Ad campaigns.
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns.
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
- Manage and optimize display campaigns across multiple devices.
- Develop PPC strategies to increase online visibility.
- Researching competition and trends in the advertising industry.
- Analyze campaign data, generate performance reports, and provide actionable insights and recommendations for optimization.
- Collaborating with graphic and creative teams to prepare advertising materials.
- Testing new advertising formats and Google Ads tools.
- Conducting keyword analysis and recommending optimizations.
- Coordinating team activities to achieve campaign goals.
- Communicating with stakeholders to understand advertising needs and expectations.
- Write compelling ad copy that adheres to Google’s guidelines and is optimized for conversion and click-through rates.
- Set up conversion tracking, call tracking, and other tracking mechanisms to measure campaign performance and ROI.
- Manage campaign budgets, adjust bids, and allocate spending across campaigns to achieve maximum ROI.
- Tracking key performance indicators (KPIs) to monitor ad performance.
Qualifications
- A Degree in Digital Marketing, or a related business field.
- At least 5 years of proven work experience in running advertising campaigns in Google Ads, especially in e-commerce.
- In-depth knowledge of Google Ads and Google Analytics.
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certificationis an added advantage.
- Proficiency in Google Ads and Google Analytics advertising tools.
- Copywriting knowledge and experience in the marketing domain.
Skills & Requirements:
- Strong budget management skills to efficiently allocate and manage advertising budgets to maximize ROI.
- Excellent communication skills to convey campaign results, strategies, and recommendations to stakeholders or team members.
- Excellent problem-solving and analytical skills.
- A keen eye for detail and diligence in task execution.
- Great interpersonal skills.
- Responsiveness and reliability.
- Open-minded to new solutions, forward-thinking and strong ability to adapt.
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for stakeholders/team members.
- Ability to analyze data and make optimization decisions.
- Good knowledge of trends in online marketing
- Ability to create effective advertising strategies.
- Creativity and ability to work in a dynamic environment
- Willingness to continuously improve and upgrade qualifications
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