Digital Marketing SpecialistLagos Business School

• To create and manage the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders on all digital media platforms.

Essential Duties / Key Job Roles and Responsibilities

• Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various units.
• Monitor the website for traffic and usage patterns and provide data to improve effectiveness to ensure communication goals are met.
• Develop and manage digital advertising campaigns for the institution to meet expected objectives.
• Develop and implement a social media strategy to help the institution reach its goals.
• Monitor all digital presence and ensure information accuracy across all platforms.
• Monitor and analyze digital trends and new media for adoption.
• Identify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goals.
• Work with others in the team to create and share content (video, audio, graphic) for driving engagement with key publics on social media.
• Monitor digital media (social media and other platforms) and respond appropriately to threats and opportunities.
• Educate new users to social media within the community and drive a culture of social media excellence.
• Implement periodic digital audits to ascertain brand adherence and monitor footprints.
• Review and update website content for effective search engine optimization (SEO)

Key Performance Indicators

• Monthly increase in website traffic generally, and from outside Nigeria specifically.
• Sustained higher audience engagement on social media. (Retweets, shares, video views etc.)
• Sustained organic and paid search ranking.
• Increase in the average amount of time spent on the website.
• Timely responses to all digital inquiries

Qualifications

• Bachelor's Degree in any discipline.
• Professional certificate in digital marketing or google certification(s) – will be an added advantage.

Experience:

• Minimum of 4 years in digital marketing ecosystem.

Competencies Required:

• In-depth knowledge and experience in digital and social media management
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work under tight deadlines.
• Excellent interpersonal skills and ability to interact at all levels in the organization.
• Creative thinker able to set strategy to action and show results.
• Knowledge of PR, brand management and communication
• Knowledge of Adobe Photoshop and other design tools
• Knowledge of appropriate Content Management System-CMS (Drupal, WordPress, Hoot suite, etc.) and HTML will be an added advantage.