job description - Digital Marketing Manager
- The Digital Marketing Manager will be responsible for developing, implementing, and overseeing the digital Marketing Campaign for the organization.
- Your job roles will include promoting brand awareness and driving traffic to the ICON and IBOM Art and Book Festival website.
Description of Duties
- Plan and execute all digital marketing functions including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimize trends and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Strong knowledge of Google AdWords, Content Management System, Photoshop, InDesign, Facebook and Twitter algorithm management, Microsoft office packages.
- Constantly make noise on our digital platforms in a bid to drive traffic and increase visibility using relevant digital Marketing tool
- Develop, update, advance and Manage project website
- Find, target and gain massive digital audiences
- Manage Social media campaign, content calendar, and maintain/ develop project content amongst others
Requirements
- A First Degree
- 2 years experience in digital Marketing with visible evidence
- Content creation/ Writing skills ( Video-making is an added advantage)
- Excellent Communications, interpersonal and organizational skills
- Ability to work with a team
- Ability to work in a fast paced environment and remotely
- Must have at least 500 followers in all Social Media handles
Skills / Experiences:
- Experience using Google Adsence
- Content Creation skills
- Social Media Marketing Skills
- Web Design and Management
- Digital Branding and Publicity
- SEO, SEM and CRM Skills
- Google analytic skills
- Basic Designs Skills
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