job description - Digital Marketing Executive (Media, SEO)
- We seek an experienced Digital Marketing Executive (Media & SEO) to assist in the planning, execution and optimization of our online marketing efforts.
- The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
- The ideal candidate will have a passion for all things marketing and technology.
- You will be well-versed in the concepts surrounding digital marketing and how the internet can become a strong asset to securing growing revenue.
- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for marketing and update the website
- Collaborate with designers to improve user experience
- Negotiate with advertising sales agents to ensure the most cost-effective deal structures.
- Manage budgets and monitor campaign costs and ROI metrics.
- Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
- Monitor audience and media trends, practices, and new technologies.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Orchestrate digital strategies across various platforms.
- Maintain and update customer databases.
Requirements
- A B.Sc in Marketing, Finance, Law or any relevant field.
- Minimum of 2 years in media buying. Experience in a marketing agency will be a plus.
- Proven experience buying media as well as in search engine optimisation
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords, email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Knowledge of web analytics tools (e.g. Google Analytics, etc.)
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills.
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About the company
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we are a wholly indigenous Financial Services firm. The focus is on providing top-notch advisory & investment services to individuals and organizations. First Ally Capital was incorporated on May 20