job description - Digital Marketing Executive
- Our company is looking for a Digital Marketing & Strategy Executive to develop marketing content, assure the execution of high-quality marketing strategies and assist in the planning, execution and optimization of our marketing efforts as well as the promotion of all the brands within the group.
Responsibilities
- Assist in the formulation of strategies to build a lasting connection with consumers both online and offline
- Orchestrate content strategies across all online platforms.
- Drive traffic and engagement that translates to sales and brand promotion.
- Write and proofread marketing copy for both online and offline campaigns
- Produce creative content, including videos and blog posts
- Manage a content marketing budget.
- Measure performance of digital marketing efforts using a variety of Web analytics tools
- Plan and monitor the ongoing company presence online and offline
- Launch optimized campaigns and adverts to increase company and brand awareness
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update the website
- Collaborate with designers to improve user experience
- Implement SEO best practices.
- Communicate with target audiences and build and develop customer relationships
- Organise and attend events such as conferences, seminars, receptions and exhibitions
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases
- Conduct market research, for example, using customer questionnaires and focus groups
- Develop relationships with key stakeholders, both internal and external.
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Qualifications
- Bachelor’s Degree in Marketing, Strategy or relevant field.
- A minimum of 2 years’ experience in a digital marketing or advertising position.
Skills:
- Be a good team player with the ability to manage internal and external partnerships.
- Copywriting and creativity
- Experience with online community building.
- Proficiency with SEO/SEM, Google Analytics and social media analytics.
- Communication and interpersonal skills
- Customer-facing skills
- An eye for detail
- Analytical skills
- Creative thinker with data-driven analytical aptitude
- Organization & coordination
- Ability to quickly adapt to change
- Time management skills.
- Excellent interpersonal skills.
- Presentation skills
- Teamwork
- Negotiation skills
- Problem-solving skills
- Project management skills.
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About the company
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we are a wholly indigenous Financial Services firm. The focus is on providing top-notch advisory & investment services to individuals and organizations. First Ally Capital was incorporated on May 20