Digital Marketing ExecutiveWorkpedia™

Responsibilities

• Design, maintain and supply content development for the organization's website
• Implement, track and optimize our digital marketing campaigns across all digital channels
• Formulate strategies to build lasting digital connections with customers.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• A monitor company presence on social media
• Launch advertisements to increase brand awareness
• Collaborate with internal teams to create landing pages and optimize the user experience

Qualifications

• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Strong analytical skills and data-driven thinking