Digital Marketing & Strategy ManagerLagos Business School

• To lead and drive digital marketing initiatives within the School, and formulate effective strategies to achieve the School’s objectives through digital channels.
• The role encompasses overseeing the planning, execution, and optimization of digital marketing campaigns.
• The digital Marketing and Strategy Manager plays a pivotal role in shaping the overall digital strategy of the School, contributing to its growth, brand visibility, and market positioning in the digital landscape.
• Ultimately, the purpose of the role is to leverage digital tools and platforms to enhance the School’s presence, engage target audiences, and drive successful outcomes aligned with School’s goals.

Essential Duties / Key Job Roles And Responsibilities

• Formulate and execute comprehensive digital marketing strategies to achieve annual growth in online brand presence.
• Analyze market trends and competitor activities to identify opportunities for improvement, resulting in increase in market share.
• Plan and execute digital marketing campaigns across various channels, aiming for increase in leads generated.
• Monitor and optimize campaign performance, with the goal of achieving improvement in conversion rates through A/B testing.
• Oversee the creation of engaging content, resulting in increase in organic search traffic.
• Implement content distribution and promotion strategies to achieve increase in social media engagement.
• Utilize analytics tools to track and report on key performance metrics, aiming for improvement in data accuracy.
• Provide regular reports and insights to stakeholders, with the target of achieving increase in overall campaign effectiveness.
• Develop and manage the digital marketing budget, ensuring reduction in CPA through efficient resource allocation.
• Monitor spending against budget and adjust strategies as needed to achieve improvement in budget efficiency.
• Lead and mentor a team of digital marketing professionals, fostering a collaborative team culture.
• Implement training programs and strategies to ensure the team stays at the forefront of digital marketing trends, resulting in increase in team productivity.
• Collaborate with other departments to align digital marketing strategies with overall business goals, resulting in increase in cross-functional synergy.
• Ensure consistency in messaging and branding across all digital channels, achieving a 10% improvement in brand visibility.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field; Master’s degree is a plus.

Professional Qualification:

• Relevant digital Marketing Certifications.

Experience:

• Minimum of  6 years in Strategy and Digital Marketing.

Required Competencies:

• Proven experience in digital marketing, with a track record of achieving and exceeding KPIs
• Strong analytical skills and proficiency in data analysis tools
• Excellent leadership and team management skills
• Up-to-date knowledge of digital marketing trends and best practices
• Exceptional communication and interpersonal skills
• Good presentation skills
• Flexibility and ability to work under pressure.
• Excellent communication skills.