job description - Digital Marketing & PR Officer
The Digital Marketing & PR Officer will be assigned the following primary responsibilities, among others:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Planning publicity strategies and campaigns.
- Writing and producing presentations, articles, press releases and social media posts.
- Designing or project managing the production of visual communications and digital content
- Responsible for developing marketing strategies that build brand awareness and create a positive public image for clients
Requirements
- Minimum 3 years Digital Marketing & PR Experience.
- Bachelor's Degree/HND in Marketing, Computer Science or other related courses with 2:1 and above
- Create and maintain a positive public image for the individuals, groups, or organizations
- Media releases and develop social media programs to shape public perception of our clients .
- Digital Marketing (use of mail chimp etc.).
- Proven experience working in an office environment
- Proficiency in all Microsoft Office applications
- Working knowledge of business management
- The ability to multitask
- Excellent verbal communication skills.
Remuneration
Competitive
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About the company
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ACHIEVE SUPERIOR RESULTS H. Pierson is a boutique consulting firm established in 1990 with a focus on providing solutions in our practice areas of •RISK MANAGEMENT •STRATEGY •HUMAN RESOURCE CONSULTING