job description - Communications Manager
Key Responsibilities
- Develop and implement a cohesive social media strategy to increase followership and engagement across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
- Create and curate engaging multimedia content, including posts, videos, and graphics, that promotes our programs and events to a diverse audience.
- Monitor, analyze, and report on performance metrics, adjusting strategies as needed to boost visibility and engagement.
- Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
- Oversee the management of our website content, ensuring it is current, dynamic, and informative.
- Collaborate with other teams to promote upcoming events and mentorship opportunities.
- Manage a calendar of scheduled posts and content across all platforms to ensure a steady stream of relevant updates.
- Stay updated on industry trends and make recommendations for adjustments to digital marketing strategies.
- Contributes ideas for new programs, researching and recommending innovative branding techniques.
- Liase with the Engagement Officer for external engagement
Qualifications
- Bachelor' Degree in Communications, Marketing, Public Relations, or a related field with at least 2 years experience.
- Proven experience managing social media platforms for a brand or organization.
- Strong writing and editing skills, with a keen eye for detail.
- Ability to analyze data and provide insights on social media trends.
- Creative and innovative thinker with the ability to translate complex ideas into engaging content.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Passion for women’s empowerment and a deep understanding of the cultural context in Africa.
What We Offer:
- The opportunity to be part of a vibrant team that is making a significant impact on women's lives across Africa.
- A platform to grow professionally while advancing the cause of women’s mentorship and empowerment.
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