job description - Communications Associate (Brand Storytelling)
- To oversee and manage integrated branding and storytelling campaigns that strengthen brand recognition and build a positive image for the company.
- The communications Associate (Branding and Storytelling) will play a crucial role in improving stakeholder experience across all company marketing communications initiatives.
Key Responsibilities
- Serve as the lead point of contact for all brand communication initiatives.
- Identify stakeholders’ needs and gaps and develop new and innovative ideas to fill these gaps.?
- Identify new ways of storytelling in the digital world and drive innovations by continually pushing the boundaries of branding/communications initiatives to new areas.
- Develop optimization strategies that increase brand recognition, integrity and reach for different projects.
- Develop and maintain consistent brand messaging throughout all platforms and identify trends and insights to optimize brand communications performance.
- Analyze brand and storytelling strategies, identify strategic weaknesses, and make recommendations for improvements.
- Serve as a culture expert to drive cultural relevance for the brand and champion authentic brand love.
- Manage branding and storytelling budgets across departmental touchpoints.
- Plan and implement PR campaigns to build communities online.
- Interact with stakeholders via the company's social media accounts and identify trends in customer interactions.
- Set key performance indicators (KPIs) for brand communications campaigns, such as targets for engagement, and measure a campaign's performance against the KPIs.
- Create reports to track brand growth across digital and offline platforms.
- Develop trusted advisor relationships with key account managers and stakeholders.
- Ensure the timely and successful implementation of strategies according to stakeholders' needs and objectives.
- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
- Perform other duties as assigned by the Communications Lead.
Qualifications
- Bachelor's Degree or Higher Diploma in Communications, Public Relations, Marketing, Business Management or any relevant field with 5 years’ experience
- Solid experience with communications, digital marketing, PR, and social media software.
- Well-developed organizational, IT and administrative skills
- Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization
- Experience delivering solutions to brand communications, media relations, and PR needs.
- Proven ability to juggle multiple brand management projects at a time, while maintaining sharp attention to detail.
- Ability to research and understand complex subject matters to produce succinct, engaging copy for different audiences.
- Effective interpersonal skills and ability to work on own initiative within set guidelines and as part of a team.
- The ability to build relationships and influence others based on sound professional knowledge.
- Excellent listening, negotiation, and presentation abilities.
- Strong verbal and written communication skills.
What We Offer
- Paid time off
- Healthcare coverage
- A highly collaborative team environment that will support your professional and personal growth
- Work alongside great talent.
- A culture of learning and innovation.
- Opportunities for career growth and training.
- Interaction with industry leaders and forward-thinking people.
- A chance to make a social difference.
- Overall fun company.
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