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Communications Associate (Brand Storytelling)co- creation hub

LagosNigeria
2 years0 Applicants
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job description - Communications Associate (Brand Storytelling)


  • To oversee and manage integrated branding and storytelling campaigns that strengthen brand recognition and build a positive image for the company.
  • The communications Associate (Branding and Storytelling) will play a crucial role in improving stakeholder experience across all company marketing communications initiatives.

Key Responsibilities

  • Serve as the lead point of contact for all brand communication initiatives.
  • Identify stakeholders’ needs and gaps and develop new and innovative ideas to fill these gaps.? 
  • Identify new ways of storytelling in the digital world and drive innovations by continually pushing the boundaries of branding/communications initiatives to new areas.
  • Develop optimization strategies that increase brand recognition, integrity and reach for different projects.
  • Develop and maintain consistent brand messaging throughout all platforms and identify trends and insights to optimize brand communications performance.
  • Analyze brand and storytelling strategies, identify strategic weaknesses, and make recommendations for improvements.
  • Serve as a culture expert to drive cultural relevance for the brand and champion authentic brand love.
  • Manage branding and storytelling budgets across departmental touchpoints.
  • Plan and implement PR campaigns to build communities online.
  • Interact with stakeholders via the company's social media accounts and identify trends in customer interactions.
  • Set key performance indicators (KPIs) for brand communications campaigns, such as targets for engagement, and measure a campaign's performance against the KPIs.
  • Create reports to track brand growth across digital and offline platforms.
  • Develop trusted advisor relationships with key account managers and stakeholders.
  • Ensure the timely and successful implementation of strategies according to stakeholders' needs and objectives.
  • Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders
  • Perform other duties as assigned by the Communications Lead.

Qualifications

  • Bachelor's Degree or Higher Diploma in Communications, Public Relations, Marketing, Business Management or any relevant field with 5 years’ experience
  • Solid experience with communications, digital marketing, PR, and social media software.
  • Well-developed organizational, IT and administrative skills 
  • Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization
  • Experience delivering solutions to brand communications, media relations, and PR needs.
  • Proven ability to juggle multiple brand management projects at a time, while maintaining sharp attention to detail.
  • Ability to research and understand complex subject matters to produce succinct, engaging copy for different audiences.
  • Effective interpersonal skills and ability to work on own initiative within set guidelines and as part of a team. 
  • The ability to build relationships and influence others based on sound professional knowledge. 
  • Excellent listening, negotiation, and presentation abilities.
  • Strong verbal and written communication skills.

What We Offer

  • Paid time off
  • Healthcare coverage
  • A highly collaborative team environment that will support your professional and personal growth
  • Work alongside great talent.
  • A culture of learning and innovation. 
  • Opportunities for career growth and training.
  • Interaction with industry leaders and forward-thinking people. 
  • A chance to make a social difference.
  • Overall fun company. 


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