Brand Manager - High EndInternational Breweries

Key Purpose

• The key purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs.  Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.

Key Roles and Responsibilities

• Directly lead all Brand led events.
• Co create brand plans for all year-round campaigns.
• Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
• Analyse data for insights & articulates opportunities for the brand.
• Lead and manage influencers/celebrities all through the year to deliver Earned media.
• Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship.
• Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops.
• Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations.  Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team.
• ZBB Budget management - to ensure ZBB delivery in line with budget.

Minimum Requirements

• Bachelor's Degree in a relevant field.
• 2 years relevant brand management/marketing experience.

Key Attributes and Competencies:

• Good Communication skills.
• Self-driven, takes initiative and manages time/priorities well.
• Influencing and collaboration skills.
• Ability to handle complex situations under pressure.
• Passionate, self-starter.
• Action and results oriented.
• Stakeholder / Relationship management.
• Consumer focused.