job description - Brand Activation Manager
- A brand activation specialist oversees the design, development, and communication of marketing strategies that are designed to establish a company brand.
- He/she is a professional who is responsible for the success of the company’s sales department.
Responsibilities
- Formulating and coordinating marketing activities
- Planning and implementing brand activation strategies
- Checking how consumers react to ongoing brand activation projects
- Developing a brand activation calendar
- Tracking the company’s brand marketing goals
- Developing activation platforms and coming up with a client-focused solution
- Working with internal departments and stakeholders to ensure alignment of brand programs and initiatives
- Identifying and creating opportunities for brand engagement
- Achieving growth and hitting sales targets by successfully managing the sales team
- Designing and implementing a strategic sales plan that expands the company’s customer base and ensure its strong presence.
Requirements
- Bachelor's Degree in Marketing, Advertising, Communications, Business Administration, or another relevant field
- 3+ years of brand activation or marketing experience
- Ability to manage brand campaigns
- Strong internal and external communication skills
- Great understanding of marketing metrics and marketing performance reporting
- Thorough understanding of omnichannel brand marketing practices
- Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint
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About the company
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High Performance Consulting is a professional service organization, dedicated to corporate and individual development towards achieving productivity and high performance.