Brand Activation LeadU-Connect Human Resources Consulting

• As the brand activation lead, you will champion the strategy and execution of BTL activations across various segments (health institutions, gyms, schools), establish contact and build relationship with key opinion leaders

Key Job Responsibilities

• Lead the creation of BTL marketing campaigns and promotions, with the aim of driving education, awareness and growth.
• Plan, execute, and oversee ground activations, including school tours, sports events, hospital programs and other consumer experiences that drive brand love and product volumes.
• Guide the activation team on the planning and implementation of BTL activities.
• Manage the production and distribution of marketing collateral.

Deliverables and Activities

• Manage brands relationship with external agencies and vendors.
• Build relationships with key opinion leaders. Eg in sports, medical.
• Product detailing/presentation: Lead the education of key opinion leaders.
• Sampling: Drive product sampling through engaging activations.
• Events: Increase brand awareness and product experience through events.
• Promotions: Conduct promotional activities and be responsible for promo materials.

Qualifications

• Bachelor's Degree in a discipline related to functional work or role.
• 1 - 3 years experience in BTL role.

Required Skills and Experience:

• Experience developing effective marketing campaigns with a strong bias for ROI, across BTL.
• Trade or experiential Marketing experience.
• Detail oriented, critical thinker and problem solver.
• Good communication skills.