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Area Sales & Marketing CoordinatorReliable Steel & Plastic Industry

a year2 Applicants
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job description - Area Sales & Marketing Coordinator

Job Summary

  • This role is responsible for researching and developing marketing opportunities and planning and implementing new sales plans in the area.
  • The Area Sales and Marketing Coordinator will also provide supervision and direction to Sales & Marketing employees of the area as well as streamline processes for operational effectiveness.

Sales & Marketing:

  • Promoting the company’s existing brands and introducing new products to the area.
  • Scheduling expenditures, and ensuring that the sales team in the area meets their target and goals.
  • Researching and developing marketing opportunities and plans, understanding customer requirements, identifying markets trends, and suggesting system improvements to achieve the company’s marketing goals.
  • Gathering, investigating, and summarizing market data and trends to draft reports for the RSM
  • Implementing new sales plans and scheduling deliveries.
  • Training, coaching, and managing region’s marketing & sales teams to meet the area’s human resource objectives.
  • Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.
  • Engage in debt recovery and ensure prompt payment when necessary.
  • Review goals of sales representatives daily and identify root cause if goal was not obtained.
  • Review sales representative’s reports/records for completeness and accuracy.

Management and Supervisory:

  • Checks on sales representatives throughout the day to be sure that any issues with equipment, personnel, material, safety, etc. are addressed promptly.
  • Coaches and develops staff, while fostering a team atmosphere. Provides pep talks as needed and coaching for any performance issues.
  • Assists reps with questions or problems they have regarding work assignments, priorities, safety, personnel issues, etc.
  • Counsels reps when necessary and recommends to RSM such personnel actions as disciplinary action, transfer, promotion, termination of employment, etc.
  • Oversees training and orientation of new employees and offers additional training as needed. Offers re-training when necessary. Sets up and maintains cross training, as applicable.
  • Check Sales & Marketing Output according to expectation and submit report on performance and progress.
  • Identify issues and inefficiency, suggest and take action on improvement.
  • Review goals of Sales Reps daily and identify root cause if goal was not obtained.
  • In collaboration with the RSM, sets performance expectation and target as well as review sales reps’ performance.
  • Conduct monthly performance appraisals for all Area Sales & Marketing employees and communicate information to RSM.

Key Result Areas (KRA)
The key result areas of this role are:

  • Sales target achievement
  • Effectiveness in credit management and debt recovery ( where applicable)
  • Reduction in sales concentration risk (geographical and market spread)
  • Blend of products (fast and non-fast moving)
  • Control of area’s operating cost
  • Brand awareness, positive image projection and protection
  • Customer care and relationship.

Job Requirements

  • A Bachelor’s Degree in Marketing, Mathematics, Business Administration, or related field.
  • 5 - 10 years’ experience in Marketing and Sales.

Experience in management:

  • Understanding and knowledge of Sales and Marketing.
  • Strong analytical, organizational, and creative thinking skills.
  • Excellent communication (oral and written), interpersonal and customer service skills.
  • Knowledge of data analysis and report writing.
  • The ability to understand and follow company policies and procedures.
  • The ability to work under pressure.
  • Excellent supervision, business presentation skills, organization and leadership abilities, self-motivated with a result driven approach, problem-solving skill.

Working Conditions:

  • The person must be physically able, can travel long trips by road, meetings, presentation and training sessions that require constant talking and listening.


  • Our employees are our most valuable assets, and we are committed to creating a supportive and inclusive work environment. We offer competitive salaries, benefits, and opportunities for professional growth, as well as a positive and collaborative culture.
  • Join us at Reliable Steel and Plastic Industries Limited (RSPIL) and be a part of a company that values innovation, quality, and employee satisfaction.
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About the company

Reliable Plastic is committed to providing the best quality products to our customers since its inception. We also provide outstanding service thereby satisfying our consumers.

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