Social Media Advertising Executive at an Advertising Agency – Total Data

JOB TITLE: Social Media Advertising Executive

JOB LOCATION: Ikeja, Lagos

JOB DETAILS:

• We are seeking a creative and enthusiastic Social Media Advertising Executive to join our client’s expanding advertising agency.
• The ideal candidate will have a genuine passion for social media and a strong understanding of current trends and platforms.
• In this role, you will be responsible for developing and executing effective social media advertising campaigns aimed at increasing brand awareness, enhancing engagement, and driving conversions.

Responsibilities

• Develop and implement comprehensive social media strategies that align with client objectives and target audiences.
• Conduct audience research and create buyer personas to guide campaign planning.
• Stay current with social media trends, algorithms, and industry best practices.
• Create engaging content for social media, including text, images, and videos.
• Manage social media advertising campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Engage with the target audience through social media channels, responding promptly and professionally to comments and messages.
• Build and nurture strong online communities around the brand.
• Monitor and analyze social media metrics to evaluate campaign effectiveness.
• Prepare detailed performance reports and provide actionable recommendations for improvement.
• Collaborate closely with creative directors, copywriters, and designers to ensure cohesive campaigns.
• Work alongside clients to understand their needs and achieve their marketing goals.

Qualifications

• Bachelor’s Degree in Marketing, Advertising, or any related field.
• 2-4 years of experience in social media advertising or a similar role.
• Strong understanding of social media platforms and their algorithms.
• Excellent content creation skills, including writing, editing, and design.
• Strong analytical abilities and data interpretation skills.
• Excellent communication and interpersonal skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer).

Desired Skills:

• Experience with paid social media advertising platforms (e.g., Facebook Ads Manager, Google Ads, X (Twitter), Snapchat).
• Knowledge of social media analytics tools (e.g., Google Analytics, Social Blade).
• Experience with content creation tools (e.g., Canva, Adobe Photoshop).
• A passion for social media and a strong understanding of digital trends.

Salary
N120,000 – N150,000 monthly.

HOW TO APPLY
To apply for the ongoing Total Data job opening, visit the job APPLICATION PORTAL to submit your application!