Copywriter at Mactay Consulting

JOB TITLE: Copywriter

JOB LOCATON: Victoria Island, Lagos

JOB DETAILS:

• The ideal candidate will be responsible for producing high-quality written content that resonates with our target audience and strengthens our brand identity.
• Write clear, concise, and persuasive copy for various platforms, including websites, email campaigns, social media, blogs, ads, brochures, and product descriptions.
• Adapt tone, style, and language to suit different mediums and audiences while maintaining the brand’s voice and guidelines.
• Craft engaging headlines, taglines, calls-to-action (CTAs), and product descriptions that drive conversions and reinforce the brand message.
• Write and optimize copy for SEO to improve website rankings and organic traffic.
• Conduct keyword research and implement relevant keywords naturally within the copy to enhance visibility.
• Create compelling ad copy for online and offline campaigns, including Google Ads, social media ads, and print advertisements.
• Collaborate with graphic designers to pair engaging visuals with persuasive copy.
• Write persuasive and personalized email marketing copy for various campaigns, including newsletters, drip campaigns, and product announcements.
• Write engaging, on-brand content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), with an emphasis on driving engagement and increasing followers.
• Conduct research on industry trends, competitors, and target audiences to produce relevant and accurate content.
• Apply insights from customer data and feedback to refine and improve the effectiveness of copy

Requirements

• Bachelor’s degree in any field of study
• Minimum of 3 years experience on the role
• Strong editorial, proofreading, and writing skills
• Experience with SEO copywriting best practices
• Experience with social media and content marketing
• Ability to manage multiple projects and meet deadlines under pressure
• Passion for writing with an excellent portfolio of work.

HOW TO APPLY
To apply for the ongoing MacTay Consulting job opening, visit the  APPLICATION PORTAL to submit your application!