View Jobs at Simba Group |
Full Time |
Lagos |
Posted 2 weeks ago |
JOB TITLE: Brand Marketing Manager
JOB LOCATION: Lagos
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JOB DETAILS:
- Our company is looking for the Brand Manager will be responsible for managing the company’s largest brand, ensuring it reaches the right market and significantly increases sales.
- The ideal candidate will have at least 5 years of experience in brand management, a deep understanding of market dynamics, and a proven track record of driving brand growth.
Responsibilities
- Develop and implement comprehensive brand strategies to position the flagship brand effectively in the market.
- Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
- Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand consistency and alignment with business objectives.
- Manage and oversee all brand communication and marketing activities, including advertising, promotions, public relations, and digital marketing.
- Monitor and analyze brand performance metrics, sales data, and market feedback to assess the effectiveness of brand strategies and make necessary adjustments.
- Develop and manage the brand budget, ensuring efficient allocation of resources to maximize ROI.
- Lead brand innovation and development initiatives to drive growth and market expansion.
- Ensure brand compliance with all relevant regulations and industry standards.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and vendors.
- Represent the brand at industry events, trade shows, and other promotional activities.
Skills Requirements
- Strong understanding of market research, consumer behavior, and competitive analysis.
- Excellent strategic thinking and analytical skills.
- Proficient in marketing tools and software, as well digital initiatives.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Strong leadership and project management skills.
- Creative mindset with a passion for building and sustaining brand equity.
HOW TO APPLY
To apply for the ongoing Simba Group job opening, visit the APPLICATION PORTAL to submit your application!
Deadline: October 30, 2024
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Job Features
Job Category | Sales / Retail |
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