Digital Content Strategist at International Breweries Plc

JOB TITLE: Digital Content Strategist

JOB LOCATION: Nigeria International Breweries H/O, Osun

JOB DETAILS:

• The key purpose of this role to develop and execute innovative creative strategies that drive engagement, elevate brand impact, and align with business objectives.
• This includes leveraging audience insights, crafting compelling narratives, leading creative campaigns, ensuring brand consistency, and optimizing performance through data-driven decisions while fostering collaboration and inspiring innovation across teams.

Key Roles and Responsibilities

• Develop creative strategies that align with business objectives, brand values, and market trends.
• Craft and communicate compelling narratives that resonate with target audiences.
• Generate ideas for campaigns, content, and brand activations that push boundaries while delivering measurable results.
• Conduct market research and analyze data to understand audience behavior, cultural trends, and competitive landscapes.
• Identify emerging trends and opportunities to inform creative solutions.
• Use insights to create customer personas, journey maps, and engagement strategies.
• Collaborate with cross-functional teams (designers, writers, marketers, and production) to execute creative campaigns.
• Lead brainstorming sessions to generate original ideas and foster a culture of innovation.
• Oversee the creative development process, ensuring quality, consistency, and alignment with strategic goals.
• Maintain a deep understanding of the brand’s voice, tone, and positioning to ensure consistency across all creative touchpoints.
• Propose new ways to elevate brand storytelling and identity through innovative channels and approaches.
• Measure the success of campaigns and initiatives, providing actionable insights for future improvements.
• Use KPIs to track creative performance and optimize strategies based on outcomes.
• Act as the bridge between creative and business teams, translating creative concepts into practical strategies and deliverables.
• Mentor and inspire team members to think strategically and creatively in their work.
• Strong understanding of creative processes, storytelling, and branding, Exceptional written, verbal, and visual communication skills.
• Proficiency in analyzing data and turning insights into creative opportunities.
• Ability to think conceptually while delivering results-driven strategies.
• Familiarity with digital and social media platforms, including emerging technologies.
• Strong project management skills and the ability to handle multiple projects simultaneously.
• A curious mindset with a passion for culture, trends, and innovation.
• Strong collaborative and interpersonal skills with the ability to work in diverse teams.
• Highly adaptable, with a proactive approach to problem-solving.
• A keen eye for detail and quality assurance in creative output.

Minimum Requirements

• Min. of B.Sc / HND in Marketing, Advertising, Communications, or a related field (Master’s degree preferred) or any related discipline.
• 3-5years of experience in a creative strategy, brand planning, or related role in an agency or in-house environment.

HOW TO APPLY
To apply for the ongoing International Breweries Job Recruitment, Visit the job APPLICATION PORTAL to submit your Application!