Head, Marketing and Sales at Welcome2Africa 

JOB TITLE: Head, Marketing and Sales

JOB LOCATION: Abuja (FCT)

JOB DETAILS:

• Welcome2Africa International is seeking a strategic and results-oriented Head of Marketing and Sales to lead our efforts in driving revenue growth, expanding market presence, and establishing strong relationships with key stakeholders.
• As a key leader in our team, you will be responsible for crafting and executing sales and marketing strategies that promote trade and investment opportunities, particularly in Africa’s agriculture and allied sectors.
• You will also leverage advanced tools like Apollo and other marketing technologies to streamline lead generation, improve customer engagement, and enhance sales outcomes.
• Your role will be pivotal in securing high-value partnerships, sponsors, and clients, and positioning Welcome2Africa as a leader in facilitating trade and investment on the continent.

Responsibilities
Marketing Strategy & Leadership:

• Develop and implement marketing strategies that elevate Welcome2Africa’s profile and promote trade and investment facilitation programs.
• Lead digital marketing initiatives, including email marketing, social media campaigns, and content marketing, to drive lead generation and customer engagement.
• Utilize tools likeApolloto manage lead generation, prospecting, and outreach campaigns, ensuring a steady pipeline of new business opportunities.
• Oversee the creation of compelling marketing materials, presentations, and sales collateral tailored to local and international audiences.
• Continuously monitor and analyze market trends, particularly within the agriculture and trade sectors, to identify opportunities for business growth and expansion.

Sales Leadership & Revenue Growth:

• Lead the sales team in securing revenue from Welcome2Africa’s core offerings, including events, trade facilitation services, and consultancy projects.
• Utilize CRM and lead generation platforms likeApollo and Zoho CRM to track sales progress, manage prospects, and streamline sales activities.
• Drive new business development by identifying and pursuing key accounts, securing sponsors, and converting leads into long-term partners.
• Collaborate with cross-functional teams, including Program and Investment Facilitation, to align sales strategies with business objectives and ensure successful project delivery.
• Lead the negotiation and closing of deals with international clients, investors, and sponsors, ensuring mutually beneficial partnerships.

Business Development & Strategic Partnerships:

• Identify and engage with strategic partners across the agriculture, investment, and trade facilitation sectors to enhance Welcome2Africa’s offerings and market presence.
• Build and manage relationships with industry associations, government agencies, financial institutions, and international organizations to support W2A’s business goals.
• Oversee the marketing and sales of flagship Trade and facilitation forums, missions and events and other major conferences, ensuring strong delegate participation, sponsorships, and partnerships.
• Work with the Investment and Trade Facilitation team to connect foreign investors with local agribusinesses, creating sustainable trade partnerships.

Digital Marketing & Lead Generation:

• LeverageApolloand other marketing tools to create and execute lead generation campaigns, driving new business opportunities and optimizing outreach efforts.
• Manage digital marketing campaigns, including SEO/SEM, PPC, and email marketing, to improve online visibility and engagement with target audiences.
• Implement and manage CRM systems to ensure seamless tracking of client interactions, lead nurturing, and sales processes.
• Measure the effectiveness of digital campaigns and use data-driven insights to optimize performance and maximize ROI.

Team Leadership & Development:

• Lead, mentor, and develop a high-performing marketing and sales team, fostering a collaborative, goal-driven culture.
• Provide training and support for team members to enhance their skills in digital marketing, sales techniques, and lead generation tools like Apollo and Zoho CRM.
• Set clear KPIs for the marketing and sales teams and monitor performance to ensure alignment with overall business goals.

Market Research & Insights:

• Conduct in-depth market research to stay ahead of industry trends, identify new markets, and understand competitor strategies.
• Provide strategic insights and recommendations to senior management for continuous improvement in marketing and sales performance.

Communication & Reporting:

• Prepare detailed reports on marketing and sales activities, highlighting achievements, challenges, and growth opportunities for senior leadership.
• Maintain effective communication with internal and external stakeholders to ensure alignment of marketing, sales, and business development efforts.

Qualifications

• Bachelor’s Degree in marketing, Business Administration, or a related field (Master’s degree preferred).
• 5+ years of experience in marketing and sales leadership, preferably in trade facilitation and investment, in any of these sectors; Agriculture, maritime, Energy,
• Proven experience with Apollo and CRM tools like Zoho CRM for lead generation, sales management, and customer relationship management.
• Strong understanding of B2B sales, business development, and international markets, particularly within the agriculture and trade sectors.
• Excellent interpersonal and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
• Proficiency in digital marketing strategies and tools (SEO, SEM, email marketing, social media, etc.).
• Ability to manage a cross-functional team and lead them to achieve measurable results.
• Strong analytical and data-driven approach to decision-making.
• Knowledge of Africa’s trade and investment landscape, particularly in agriculture, is a strong advantage.
• Experience in organizing and promoting large-scale international events or trade conferences is a plus.

Compensation & Benefits

• Competitive salary range: N200,000 – N300,000 / month
• Comprehensive benefits package
• Commissions and Bonuses
• HMO
• Pension.

HOW TO APPLY
To apply for the ongoing Welcome2Africa job opening, visit the job APPLICATION PORTAL to submit your application!